Retail audit

1. Development of a research plan, routes, determination of research boundaries (identification of goods), if necessary, formation of a schedule (if measurements are needed at different times/days/months)

2. Determination and formation of a list of points of sale that will be included in the research

3. Conducting field work

4. Formation of the primary data base

5. Processing and analysis of the array of data, drawing conclusions based on the results of price policy analysis and merchandising analysis and presentation of competitors' goods

6. Preparation of a presentation about the work done and the results of the research

1. Assessment of the facility location and possible routes to reach it

2. Positioning of specific products of the customer and similar products of the main competitors, assessment of the representation of the category of goods under analysis, as well as the width and strength of the distribution channel

3. Calculation of the market share of retail players and the share of individual product segments of retail outlets

4. Analysis of opportunities in the field of merchandising

5. Identification of examples of marketing activity of competing operators at retail outlets

6. Improvement of one's own strategy and tactics of product promotion with the involvement of the most original and effective approaches and methods of competitors.