ProSchool - educational courses
From theory to practice: marketing research, strategy, franchising
Regular requests from our partners, clients and searchers for closed marketing and analytics courses prompted us to create ProSchool, where everyone, despite the lack of special training, can get valuable information for further practical application in market research.
Training course "From theory to practice. Marketing research, strategy, franchising"
LEVEL ONE
No special knowledge is required to complete the course.
The course will be interesting:
For senior students who want to get acquainted with the specialty of marketer.
For those who want to understand the functioning of any market.
Those who plan to work in the field of marketing or related fields.
During the course:
Conducting the first market analysis using the methods learned in class.
Students who successfully complete the course will receive a certificate.
Skills at the end of the course:
Collect data and information for analysis.
Determine the factors and events that affect the development of a specific market.
Distinguish quantitative and qualitative types of research and select the optimal ones for each task.
Know the specifics of developing a marketing strategy.
Analyze franchises from the perspective of the franchisee and the franchisor.
Course format:
6 face-to-face classes of 1.5-2 hours each.
Homework (project)
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