Monitoring of prices and assortment in retail outlets
General description
Price monitoring is a set of measures aimed at evaluating and analyzing competitors' prices for goods and services. The purpose of monitoring is to determine the price policy of competitors, including promotions and discounts, as well as to compare the Customer's prices with those of competitors.
Advantages of price analysis
Analysis of prices on the market allows you to effectively plan price strategies, promotions, discounts and loyalty programs. This service is extremely useful for marketing, purchasing and pricing departments.
Content of the analytical report
The customer receives a detailed analytical report, which may include:
Store-check – a general overview of the location of products in stores
Photo of the display of goods
Prices for products with indication of containers and capacity
Report on promotional prices and promotional offers
Average, maximum and minimum prices for products
Additional Services
In addition to price monitoring, a retail audit may include checking the work of merchandisers in retail outlets and analyzing the work of partner retail outlets in order to check the availability of goods on the shelves.
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