Marketing strategies and media planning
Our many years of experience in the field of marketing ensure the high quality of media strategy development and implementation. The main goal of media planning is the efficient and rational use of funds for the promotion of your product. We offer individual solutions for choosing the most effective media carriers (TV, press, radio, outdoor advertising, Internet).
The media planning process includes:
Media analysis
Short-term forecast of market development during martial law
Media campaign
Purchase of media placements
Management with operational adjustments
The result of media planning includes:
Cost
Dates and times of placement
Materials
Communication channels
BASIC package | Marketing strategy
Implementation period: from 3 weeks
Includes:
1. Marketing market research and monitoring of competitors
2. Marketing audit (express analysis of indoor and outdoor advertising)
3. Marketing strategy for 1 year with one advertising maneuver and budget
4. Short-term media planning
5. Consultation of a marketer for up to 3 hours
6. Additionally: work with advertising agencies, organization of advertising in mass media and participation in exhibitions
Package STANDARD | Marketing strategy
Implementation period: from 6-8 weeks
Includes:
1. Marketing research of the market, competitors, product, prices, information environment, consumers (200 respondents), SWOT analysis
2. Marketing audit of mass media, indoor and outdoor advertising
3. Marketing strategy for 1 year with two advertising maneuvers and promotion options with different budgets
4. Media planning
5. Consultation of a marketer up to 7 hours
6. Additionally: creating presentations, copywriting, working with advertising agencies, organizing advertising in the media and participating in exhibitions
PRO Package | Marketing strategy
Implementation period: from 6-8 weeks
Includes:
1. Advanced marketing research of the market, competitors, product, prices, information environment, consumers (200 respondents), sales traffic, SWOT analysis
2. Marketing audit of mass media, indoor and outdoor advertising, social networks/website
3. Marketing strategy for 1-2 years with several advertising maneuvers and promotion options with different budgets
4. Development of a brand book (naming, logo, corporate colors, fonts, advertising products)
5. Media planning with interim adjustments once a quarter
6. Consultation of a marketer up to 2 p.m
7. Marketing support of the company: packages "Start", "Start-Setup", "Implementation"
8. Additionally: work with advertising agencies, organization of advertising in mass media and participation in exhibitions
Marketing support
We take over the functions of your marketer, ensuring the implementation of the marketing strategy and answering all your questions. We offer several support options:
"Start" package: consultation of full-time specialists for quick results
Start-up package: consultation and help in understanding the next steps
"Implementation" package: support and consultations at all stages during the specified period
Marketing audit
A marketing audit is a key element of a development strategy that allows you to get an independent opinion about your marketing activities and the influence of competitors on your target audience.
Brand and competitor analysis includes:
1. Determining the attitude of consumers, partners and employees towards your brand
2. Brand Health Tracking
3. Study of the influence of competitors on the target audience
4. Determination of effective channels of attracting customers
Analysis of online promotion includes:
1. SMM (presence and activity in social networks)
2. Convenience and usefulness of company websites
3. Issue in search queries
4. Mentions in Internet resources
5. Analysis of audiovisual content
Media analysis includes:
1. Advertising in printed publications
2. Promotion on television and radio
Based on a marketing audit, our specialists will help in the development and implementation of a strategy, measuring the effectiveness of new promotion elements and recommendations for improving sales.
Marketing strategy
The marketing strategy is an integral part of the company's business strategy, which allows to describe the product or service in a structured way, to form a consumer portrait, pricing, sales and promotion policy. It is developed for a period of 1 to 5 years and includes:
Market research to determine the company's place in the market, analyze its development, scope and key competitors.
Consumer analysis to determine the target audience and their behavior.
Analysis of competitors to understand their development, strengths and weaknesses.
Brand analysis and marketing audit to determine the starting point of the strategy.
Marketing strategy development includes:
Current position of the company in the market
Specific, achievable, relevant and measurable goals
Analysis of the product matrix
Pricing, promotions and loyalty programs
Channels and sales methods
Selection of promotion channels with budgets
Step-by-step strategy implementation plan
Analysis of required personnel and key indicators
Based on the results of strategy development, we can offer the participation of our strategists in its practical implementation. Development terms depend on the scale of business, competition, goals and resources of the customer.
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