Marketing researches

Marketing market research

Creating an information base for determining the most effective ways of conducting competitive policy on the market and opportunities to enter new markets. The structure of the market, its capacity, dynamics, main operators, competitive situation, barriers, opportunities and risks are studied.

Analytical research of the market

Analysis of the market structure, determination of market shares, analysis of foreign trade, analysis of production and sales volumes, consumer preferences, sales channels, etc.

Consumer research

Consumer segmentation, selection of target market segments, construction of a consumer portrait based on the analysis of gender, age, social and other parameters, as well as the study of behavioral characteristics. The motivation of consumer behavior in the market and the factors that determine it, the structure of consumption, trends in purchasing demand, and the level of satisfaction of buyers' needs in a particular product are studied. Consumer analysis allows you to study how informed consumers are about your product, how they perceive it, and what is the current and potential level of brand loyalty.

Call center services

Consumer surveys, updating databases, NPS surveys. In 2018, the Inverra company opened its own call center for conducting market research and providing other services ("mystery shopper", updating databases, requesting competitors' prices, etc.). The advantages of CATI (Computer Assisted Telephone Interviewing) are speed, the ability to cover a wide geography of respondents, control of interview records, tracking of interview results in real time and low cost of work.

Focus group studies

Focus group research is the optimal format of consumer analysis when introducing a new product to the market, in-depth study of the reasons for choosing a product or service, attitude to a logo, slogan, packaging. Focus groups can be conducted both offline and online.

Analysis of competitors

The choice of ways and opportunities to achieve the most advantageous position in the market relative to competitors. Competitors' strengths and weaknesses, market shares are analyzed, the competitive situation is assessed and the optimal marketing policy is chosen to achieve maximum competitiveness (brand portfolio, product promotion strategy, advertising and marketing activity). The reaction of consumers to marketing means of competitors is studied (product improvement, price change, introduction of new trademarks, service development). The product range is developed in accordance with the requirements of buyers, increasing the competitiveness of products, analysis of the characteristics and quality of products, compliance with consumer requests, competitiveness of products. The consumer properties of similar products and competitors, consumer reactions to new products, modifications of the assortment, packaging, as well as the level of service, assessment of prospective consumer requirements are revealed.

Marketing audit

Marketing audit of competitors is the basis for creating your own advertising campaign, forming a unique sales offer and positioning on the market. Analysis of the marketing activity of competitors includes the study of advertising materials, graphic and video content, the formation of hypotheses regarding the possible positioning and promotion of the brand in the market.

Analysis of franchises

Analysis of franchises can be carried out both for a businessman who plans to buy a franchise and for a network that is ready to develop according to the franchise model. A study of existing franchises, their conditions and brand strength, an analysis of the target market and potential locations for placement of outlets is conducted. For existing market players, the analysis is more comprehensive and includes a detailed analysis of competitors, a survey of franchisees and determination of the prospects of entering the market under the franchise model.

Monitoring of the main parameters of retail trade

Analysis of assortment, prices, distribution channels, advertising tools in retail outlets by product group under study. Monitoring of prices, assortment, level of representation in retail outlets, taking into account changes in the market situation and the activities of competitors. Development of recommendations for planning the price policy of a trade mark and assortment range.

Retail audit

Comparative information about the situation with products in the retail network, including pricing policy, marketing activity of competitors, representation of the product category.

Research on advertising and sales promotion systems

Monitoring of mass media, studying the effectiveness of publications in the press, television and radio commercials, the impact of advertising on consumer behavior. Analysis of the effectiveness of promotions, discounts, PR campaigns and other marketing communications. The service includes analysis of information on trends in the industry, the activities of competitors and the economic policy of the state.

Omnibus research

Omnibus studies allow several market participants to obtain the necessary information within one comprehensive study. The Inverra company consolidates research goals and objectives, conducting one comprehensive study that optimizes marketing costs and provides a complete set of required information.

Quantitative studies

Quantitative market research is designed to study objective characteristics of consumer behavior. They provide quantitative information for measuring the characteristics of the target audience's behavior, testing hypotheses, developing a marketing strategy, evaluating reactions to advertising campaigns and other marketing activities, as well as attitudes to economic, political, and social phenomena.

Qualitative research

Qualitative marketing research is focused on an in-depth study of the motives of consumer behavior, which allows you to understand the real needs, desires, attitudes and expectations of customers, as well as the factors that influence their choice. The Inverra company provides a wide range of qualitative and quantitative marketing research for business, with experience in the preparation of analytical studies in more than 200 market directions in different countries.