Marketing research using the focus group method (FGD)
The crisis affected different industries in different ways: some suffered more, some less. Some companies closed, others, on the contrary, began to develop faster due to increased demand for certain goods and services. The general understanding is that everything will not be as it was before.
Research method
This is a frank conversation with real or potential consumers of goods or services of the Customer's company. The discussion can be accompanied by a demonstration, testing or tasting of a specific product, followed by obtaining evaluative information from the entire spectrum of human perception.
Research using the focus group method allows the Customer to determine:
Motivation of the target audience when choosing a product
Values of the presented target audience
Emotional perception of the brand
Perception of advertising communications
Based on the experience of the Inverra company, we recommend the following research parameters to our clients in order to obtain relevant information: 6-8 participants of one focus group - the optimal composition in terms of the breadth of consumer opinions and conducting a discussion taking into account the characteristics of consumer behavior.
Our focus groups are held in specially equipped recording and monitoring facilities or online. Thanks to this, the Customer of the study always receives both a report on the work performed and primary data. Including, we provide an opportunity to monitor the progress of the study online.
Scenarios for conversations with focus groups are developed by our analysts in cooperation with the Customer.
Get advice from our manager
Fill out the form below and our manager will contact you shortly to provide advice and answer your questions
Let's promote your business together
Leave your contact details and we will contact you
