Consulting and advertising management in Google

Audit of your site and competitors' sites. Before we start setting up contextual advertising in Google Adwords, we will conduct an in-depth analysis of the competitive environment in the Google search results: we will determine the saturation of the Internet with products/services similar to yours; we will analyze your site and provide recommendations on its optimization; we will analyze the target audience and competitors in Google - all this will provide an opportunity to evaluate your prospects and budgets of advertising campaigns.

A ready-made semantic core for conversion contextual advertising in Google. We will collect for you all the key search queries by which your target audience is searching for your goods/services on the Google search network; we will approve this semantic core with you, as well as form a list of irrelevant negative keywords to save your Google Adwords budgets and not overload your managers with untargeted queries.

Setting up targeting in Google Adwords. When setting up targeting, we take everything into account: the geography of displaying your ad; ad display schedule; and, of course, the demographic parameters of the target audience for advertising (gender, age, status, interests, etc.).

List of advertising campaign performance indicators (KPI) in Google. We will offer you a list of key performance indicators of your contextual advertising and our work. Individual goals will be set in the analytics system, reports for in-depth analysis of selected advertising strategies to identify prospects for the development of your advertising in Google.

Manage your contextual advertising on an ongoing basis. We will not leave you halfway through all the settings of your contextual advertising. We will manage your advertising campaign in Google and will optimize and develop it taking into account changes in the internal and external environment of your business.