Analytical report on the market

Analytical reference is an operational summary of key information about the market, which allows you to obtain initial conclusions about the development prospects of the direction. The main purpose of the analytical report is to update information about the market to track its changes.

Standard structure of the analytical report

1. Analysis of trends in the target market of goods or services

Description of current market trends

Determination of the main factors affecting the market

Analysis of macroeconomic and industry trends

2. Market size

Assessment of the current volume of the market in physical and monetary terms

Dynamics of market volume changes in the short and medium term

3. Changes in the work of the main market operators

Overview of the main market participants and their roles

Assessment of changes in the market shares of the main operators

The impact of new entrants and the exit of old players from the market

4. Change in prices and pricing policies in the market

Analysis of current market prices and their dynamics

Assessment of the pricing policy of the main operators

Determination of factors affecting price changes

5. Change in market consumption

Analysis of current trends in product consumption

Definition of the main consumer segments

Dynamics of changes in consumer preferences and behavior

5. Conclusions. Forecast indicators of market development

The main conclusions based on the results of the analysis

Forecast indicators of market development in the near future

Recommendations on development strategies for companies

This structure is not final: the final structure of the report is formed during communication with the company's consultant, based on the individual needs of the Customer.

The volume of the analytical reference: 5-15 pages

Preparation time: from 5 working days

Analytical report on the market

Standard structure of the analytical report

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