Analysis of sales of goods and services
Inverra company offers sales analysis services. Our services include analysis of sales of both your company and key competitors, which allows you to obtain detailed information about the sale of products, assortment and key customers of competitors. Such an analysis helps to identify the main operators of the market and to investigate their activities in detail in order to make effective management decisions.
Sales analysis capabilities
Optimization of the product range according to the method of the Boston Consulting Group (BCG-matrix)
Analysis of product sales channels and competitor presence channels
Establishing a competitive pricing policy
Optimizing the marketing strategy of enterprise development, setting relevant goals, developing a sales strategy and positioning on the market
Sales analysis includes
1. List of the main market operators
Description and structuring of competitors (legal information, types of activities, specialization, product groups, trademarks, assortment, regional representation)
Shares of the main competitors in the market
Degree of competition and risks, factor analysis of competitors' market shares
2. Analysis of competitors' sales
Analysis of the largest buyers of products and their volumes
Analysis of operator sales by types of products (by brands, packaging size, nomenclature)
Analysis of product suppliers to competitors
Range of competitors
3. Price and pricing in the market
Dynamics of product prices
Average current prices for products
Description of factors affecting price formation, structure
Product cost, profitability
4. Branding and advertising
Analysis of competitors' positioning on the market, unique sales offer, presence in promotion channels
5. Sales channels of competitors' products
Description and evaluation of the structure of sales by channels
Methods of sales analysis
1. ABC analysis
A method that allows you to determine the most significant products in terms of sales volume. Allows you to identify unprofitable and low-profitable product groups in your company and leading products from competitors, which allows you to timely improve product quality and optimize the assortment portfolio
3. XYZ analysis
A method that allows you to group goods according to the nature of demand: how stable it is and how accurately it can be predicted. The results of the analysis allow you to optimize the company's costs, get rid of unstable products and focus on products that bring the most profit
Сформувати оптимальний план робіт ми зможемо за результатами первинних консультацій.
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