Analysis of competitors
The development of the concept of conducting marketing research in this area includes the following stages of competitor analysis
1. Identification of main competitors
Identification of the main players in the market
2. Analysis of competition on the market
Determination of key parameters of competition
3. Research of price and product offer of competitors
Evaluation of pricing strategies and product offers
4. Study of sales channels
Analysis of goods distribution channels
5. Brand portfolio research
Study of the assortment of competitors' brands
6. Analysis of competitors' strategy
Evaluation of strategic approaches of competitors
7. Research of advertising and marketing activity
Analysis of advertising and marketing campaigns of competitors
Basic elements of competitor analysis
1. Product analysis
Determining the prerequisites, possibilities and specifics of entering the market of new products of competitors
Analysis of the range of products, their main characteristics, and product brands
Researching competitors' solutions for container, packaging, design and material
2. Price analysis
Studying the principles of competitors' pricing strategies and pricing methods
Detailed analysis of competitor prices and price programs
Evaluation of the level of profitability and price segmentation
3. Communication analysis
Analysis of market communications in the areas of recruitment of labor resources, supply of raw materials, sales of products, advertising, PR, etc.
Identification of marketing strategies, programs, evaluation of their effectiveness
Analysis of brand awareness of competitors
4. Sales analysis:
Identifying the sales strategy of competitors and the basics of sales policy
Analysis of product sales channels and their management tools
Evaluation of the effectiveness of logistics schemes and relations with the external sales network
Evaluation of pre- and after-sales service, quantity of products sold and quality of service
Analysts of the Inverra company will prepare an exclusive competitive analysis of the market according to your requirements and wishes. We have experience in preparing analytical and marketing research for more than 200 market directions in countries (EU, CIS, USA). Contact us, and we will fulfill your order efficiently and quickly.
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